|
Airshows are patriotic, family-oriented events that draw millions of people each year. In fact, a segment featured on Good Morning America in the summer of 2006 stated that, “18 million people will make their way to air shows this year to be thrilled by top-gun pilots pushing their aircraft to their acrobatic limits.” “Air Shows have become nearly as popular as Major League Baseball – they are now a right-of-summer, a National pastime.”
The up close and personal interaction with heroes of flight, the touching nostalgia of World War II Warbirds and the thrilling site of the sensational aerobatic performances are just a few reasons why Americans love air shows. Crowds ranging from 50,000 to 150,000 people per day spend hours roaming the flight line and taking in the welcoming, casual atmosphere that surrounds an airshow.
Today, more than ever, organizations are capitalizing on the opportunity to reach the public through the airshow venue. Airshows offer a unique marketing perspective that ventures away from the traditional “Madison Avenue” approach and toward a one-on-one means of public outreach. Through this medium, organizations can reach thousands of people in a single geographic area while also gaining visibility with business and community leaders on a regional and national level.
AirSupport LLC has professional experience, industry in-sight and a knowledgeable, professional team to spearhead a successful airshow based outreach and marketing program. We offer a variety of promotional and marketing services tailored to showcase your organization’s product or mission. By coordinating on-site marketing programs that increase brand identity and consumer awareness, AirSupport offers companies a unique environment in which to target their ideal demographic.
Prior to creating an aviation outreach program for an organization, AirSupport conducts an achievability study. The study provides important information about event selection and audience size, media opportunities, budgeting and return on investment. In addition, AirSupport conducts a post-event analysis that assesses all outcomes of the event. This provides an action plan that addresses areas of improvement and planning for future airshows.
Key elements such as venue selection and site location are the building blocks for a successful airshow based marketing program. AirSupport draws on decades of combined industry experience -- coordinating with each airshow venue to assure your organizations visibility and maximize return on investment. |